With Valentines Day fast approaching most major brands have already got their marketing in place. There are so many insights for those both in and out of a relationship this is a great annual event for many brands and for those in marketing to get really creative. We salute Tesco’s offering this year, “Basket Dating” is a great ad drawing on the topicality of dating and dating shows, human interest treated sensitively and providing a talking point for next time we are in the supermarket! This was an ad that the Mad Dog 2020 team really enjoyed finding the people for, a great brief to work on… we have our hats and outfits at the ready just in case! Congratulations to BBH, Tesco’s and all involved.